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What to Expect: Formats & Variations

A guide to common discrepancies you may notice and why they occur.

Updated over 3 months ago

Slight variations across formats and aspect ratios in creative are expected. Elements like font size, animation pacing, and asset positioning may be adjusted to ensure optimal design and readability, with each ratio optimized for platform safe zones.

If you have specific layout guidelines you'd like us to follow, please upload them to your brand profile so we can align with your preferences.


New formats

  • Text sizes may vary across different ratios to optimize platform safe zones and ensure best legibility.

  • Copy line breaks may be adjusted to fit different layouts and platform safe zones.

  • Element size and position may be adjusted to fit different layouts and platform safe zones.

  • Animation and scene transition pacing may be adjusted to accommodate ratio differences (e.g., larger ratios may require extended animation timing).


Variations

  • Text sizes may change due to varying copy lengths.

  • A different font may be used if the original font does not support the required language.

  • Elements may shift to maintain balance and fit different layouts.

  • Duration may slightly vary to accommodate copy length and ensure readability.

  • Background music (BGM) and sound effects (SFX) may be adjusted to match different durations.

Example: Safe zones


Copy and element positions were optimized for each format’s safe zone.

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