5th March 2025
Updates
Automated QA now checking all versions of Heroes and additional formats
Fixes
Before, revision thumbnails were uploaded in the background, but strict firewalls sometimes blocked those uploads, causing 403 errors and stopping revisions in their tracks. This is now fixed
Scrolling while using the formatting bar in brief text fields made it disappear instead of applying changes. This now works nicely.
24th February 2025
Updates
The format bar now floats at the top of text area questions in the brief, staying visible as you scroll
17th February 2025
Updates
We’ve added a 'Project access' section in the brand profile. This allows users with brand profile access to set access preferences for all new projects under a brand.
Fixes
Copy variation name no longer cut off in dialog
5th February 2025
What's New
New Multi-Select Asset Tool in the project brief
"Select all" option for bulk removal
Warning modal triggered to confirm delete action
Updates
'Unsubmitted revisions' email improvements
Direct project link added to the project name
Alert icon in the header
Button copy updated to “Go to Project”
'The references' section of UGC brief no longer set as a required field
28th January 2025
Updates
Copy variations can now be given custom names during briefing
Variation names have been added to the CreativeX Excel spreadsheet report
Fixes
CreativeX preflights will now be submitted for copy variations and variations
New variations started via "Create Variations" tile on homepage or "New Project" option no longer result in error page
20th January 2025
Updates
The utilities panel on the review page can now be closed, and is closed by default
this means increased real estate for horizontal formats and the likes, as if you're going "full screen"
Minor updates to CreativeX in ShuttlerockCloud - including better error handling and visual treatment
15th January 2025
What's New
Account Insights Dashboard
A new item has been added to the ShuttlerockCloud side navigation titled "Account Insights". This tool gives instant access to creative data at the click of a button, focusing on four key areas - volume and output, operational efficiency, creative typology, and platforms and formats.
Updates
Our team can now set custom filenames for deliverables in ShuttlerockCloud, adding clarity and ease to the creative export process
Hero label in review panel applied to Hero deliverables
Overlays and Safezones are available in compare mode
New CreativeX section on Creative page with preflight summary and Excel spreadsheet preflight report available to download
The "Deselect all" deliverables option when creating a variation has been reinstated
Various updates, enhancements and tweaks to the Automated QA engine
Fixes
Project collaborators now shown in the review page header
The 'Users' page has received some minor fixes
Users with expired invitations are now included when using the search field
Invite status correctly shows 'Expired' instead of ‘Sent’ (when applicable)
17th December 2024
What's New
CreativeX Integration
CreativeX is a web-based QA product for Enterprise marketers to help maintain brand quality and measure compliance against agreed best practices. We have integrated their offering into our review page to assess and score creative delivered in SRC.
Fixes
Original Brief Assistant prompt showing once again in the assistant modal. When navigating from the Brief using the "Assistant" button, assistant modal showed an empty prompt. This is now sorted.
19th November 2024
What's New
Turnaround Times
Estimated next delivery turnaround times are now displayed on Homepage project tiles, in a new column in the Project Tracker, and in a banner on the Creative and Review pages.
7th November 2024
What's New
Version numbers now display on the deliverables in the review panel
Variation numbers now display for variations on the Creative and Review pages
A link to the review page has been added to the ‘Revisions submitted’ email
2nd October 2024
What's New
AI usage and its control within Shuttlerock ecosystem
Visibility of AI Usage: Receive clear acknowledgment whenever generative AI content has been used in creatives. If AI has been used in any component of a deliverable our studio teams will indicate this and it will be correspondingly displayed within the delivery, review, and revision pages of SRC.
Control of Gen AI within Production: You can now specify whether you want our production team to utilize AI, and if so, in what capacity and with what providers. You can also define specific use cases for AI usage, such as limiting AI to the creation of inanimate objects or restricting its use to imagery only.
Complete AI opt-out: Lastly, you have the ability to opt-out of any usage of AI within both SRC and within our production process.
24th July 2024
Fixes
Hero/deliverable counter has been fixed and is now visible again
Correct safezone/platform UI overlays should now be visible to all users
5th June 2024
What's New
The below Creator features are now live in SRC - the next stage in our rollout of SRC features for Creator360
Creator selection in the brief
Creator profiles
Creator roster
Creator sign up page
Updates
Asset notes added to assets in briefing will show automatically when previewing them
Project notes will now show automatically when visiting the brief
Fixes
Volume slider control issue causing page flickering while reviewing assets on smaller laptop screens has been fixed.
21st May 2024
What's New
UGC Briefing
The first step in a wider offering, the introduction of UGC briefing into SRC enables both our customers and internal team to create, build and collaborate on UGC briefs directly in SRC.
Updates
Sign in with Facebook has been disabled as an available method of authentication for SRC. This option was no longer being utilised by any users, and with ongoing associated costs and maintenance, the decision was made to re-invest the time and money elsewhere, where it can bring more value!
15th May 2024
Updates
The AI writing tools feature in briefing will now automatically take in all text that has been entered to the field it's being used in, rather than requiring text to be selected first before being able to use AI writing tools.
Fixes
Improved stability and reliability of the AI copy suggestions feature.
Restored the availability of the "Refine concept idea" option to the AI writing tools in the "Concept Brief" question.
22nd April 2024
Updates
A UX improvement for the "+ Add more" button in briefing - the page will now scroll to any module that gets added, as well as highlighting it.
Fixes
A bug causing issues with the Creative page displaying all deliverables in projects with over 200 deliverables.
15th April 2024
Fixes
A bug with working files downloads where the option was available on projects even if working files hadn’t been delivered, resulting in an empty folder being downloaded.
A bug where “Concept revisions” being input on formats added post-project approval would sometimes cause issues with adding variations.
10th April 2024
What's New
Managed Service Briefing
Fill out as much of the brief as you can, and we'll complete the rest.
The minimum we now require is just a "Concept Brief" for each concept in the Brief - that's it.
Provide further context on your brief when submitting using the new "project notes" feature.
Updates
The YouTube Vertical 9:16 safezone overlay in our review tool has been updated to the latest version.
9th April 2024
Updates
Deliverable downloading
Here's what's changed:
Download all - downloads the following, all packaged together in a single .zip file, separated into folders per concept and variation
Individual deliverable files (.mp4’s, .png’s etc.)
Each working file (multiple seperate .zip files)
Creative only
Unchanged
Working files only (on eligible projects)
Downloads a single .zip file, with all individual working file .zips contained within
Assorted bug fixes and performance improvements
Keeping the well-oiled machine well-oiled!
27th March 2024
What's New
New UI for Creative page
We've completely overhauled our Creative page, with a redesigned UI to help organise and sort your creatives into logical groups, aiding with your review workflow.
You now have the following views available:
Concepts - one tile for each concept in the project, with all creatives in each concept "grouped" within it.
All Creative - shows all creative in your project, organised by concepts and variations.
Concept view - a focused view of all creative in a single concept, grouped into variations if they exist.
Structured Downloads
All final deliverables in your project will now be organised into clearly named, nested folders inside the .zip file, sorted by concepts and then variations within - see an example of the folder structure below:
22nd March 2024
Updates
“+ Add More” button added to modular briefing - you'll only see required modules to start with, and can then add relevant modules if you'd like to provide us with further information.
Cleanup and consolidation of the formats in which we display durations in throughout SRC.
Automated project cleanup - we've expanded the scope of projects that qualify for "completion" vs "archival".
Performance improvements on Creative and Review pages.
The way that we calculate the value shown in the "Deliverable" column in the Project Tracker has been tweaked and fine-tuned for accuracy and reliability.
13th March 2024
What's New
Modular briefing - read more here
A redesigned, streamlined briefing UI which splits up the brief into sections called "Modules".
12th March 2024
What's New
Review UI updates
NEW dark mode for the Creative page, aligning the UI across both the Creative and Review pages for a more cohesive experience.
Updates
All of the safezone and platform overlays have been updated in our review tool with the latest versions - in particular, many YouTube formats and Instagram reels.
The "Contact Us" button in profile settings now leads directly to our support form.
Fixes
A bug preventing long revision comments from being copy/pasted.
21st February 2024
What's New
Briefing UI changes
We've done away with the whole Project Overview page, replacing it with the new Overview Panel, streamlining briefing and removing clicks.
The Overview Panel is where you'll navigate between, create, and delete concepts in your projects - as well as your point to access your brand profile from the brief.
Related to the above, the below changes have also been made:
The "Product & Service" question that used to sit at the project level now sits at the concept level and will be asked for each concept.
The "Primary language" question has been removed, and you can now have different languages for each concept in a project, rather than being limited to one language for the whole project - more on this further down 👀
The "Order Details" button which used to sit in the top left-hand side of the brief has moved to the new Utilities panel on the right-hand side of the project view, and is now called "Summary".
Utilities Panel in Project View
The new Utilities Panel lives in the Brief and Creative pages for all projects and will house the following tools:
Assistant - will open the Brief Assistant modal, allowing you to access your brief input for reference (if you've already submitted your brief). If you're still working on your brief, then this is where you'll be able to edit the input and regenerate your brief if you're not 100% happy with the output of the Brief Assistant.
Summary - the new name and location for the old "Order Details" button - giving you an overview of all key details for your whole project.
Support - will open a chat window with our support team, giving you even easier and faster access to help when you need it.
Summary and Support will be available for all users, always, and Assistant will be available when a brief was created using the Brief Assistant.
Automated inactive project cleanup
To maintain reasonable data hygiene in SRC, we're commencing an automated inactive project cleanup to run weekly.
What qualifies a project as "inactive" and eligible for being cleaned up?
There has been no movement or activity on the project for 45 days or more.
Here's the key details of the weekly cleanup:
To run weekly on Mondays at 9am NZDT.
All collaborators on projects that are completed or archived via the automated cleanup will receive an email notification on Monday 9am NZDT. The email will detail the action taken and why, as well as who to contact with concerns or to reverse the action.
Updates
Languages in Projects
The "Primary language" question has been removed from briefing, and you can now have different languages for each concept in a project, rather than being limited to just one language for the whole project.
The language for each concept in a project will be now be automatically detected based on the language of the text that you input into the Copy and Concept Idea fields.
Audiences in briefing
When creating a brief with our Brief Assistant, your default audience will automatically be assigned to all concepts in the project, which you can then change if you wish.
When you duplicate a concept, the audience will now also be copied over (previously the duplicated concept would be assigned your default audience).
If you create a new audience from within a concept, that new audience will automatically be assigned to the concept - if you haven't already selected an audience for the concept.
Reviewing creative
You can now Submit your variations from the review page, via the new "Submit" button in the review panel.
Significant speed performance improvements have been made when navigating between different creatives while reviewing.
Variations are now eligible for our QuickFix service.
Various small bug fixes.
1st February 2024
What's New
Review Panel - read more here
We've introduced a new UI experience for navigating your deliverables on the review page, showing you the deliverables requiring your review and attention - all at a glance.
See which deliverables are approved, have revisions added, and are yet to review, all organized in a way to help you prioritize your review workflow.
Updates
Revisions and variations for "animated" formats now qualify for the quickfix flow (previously they did not qualify).
Fixes
Performance improvements on the delivery page have been made, particularly benefitting larger projects with high numbers of deliverables.
26th January 2024
What's New
Project Access Management
We’re introducing new layers of control, enabling you to choose exactly who can access your projects. In the “Share” settings for each project, we’ve split out the options into two sections:
Project Notifications - controls who in your team will receive email notifications about the project.
Adding a team member to the notifications list will mean they receive all email notifications about the project.
Project Access - controls who can access your project, through pages such as the delivery page and the review & revision page. There's two options:
Private - only team members with access to the brand that the project is under.
Anyone with the link - anyone who is given the URL can access the project.
Please note - all new and existing projects will be set to "private" by default.
25th January 2024
Updates
Active project tiles on the homepage now take you directly to the review & revision page for the project when clicked.
Safezone overlays for Facebook and YouTube formats have been updated to the latest versions.
17th January 2024
Updates
Variations Expansion
Variations are now available for all projects, having introduced compatibility for those which were previously incompatible; projects created pre-Feb 2023, and those with Copy Variations and/or Translations.
10th January 2024
Updates
Brief Assistant enhancements
We've added support for rich text formatting and AI writing tools to the text field for Brief Assistant.
Briefing enhancements
An insert image icon has been added to rich text fields in briefing for better visibility of this feature.
Project title is now a required field in briefing.
Fixes
Issue with 2 heroes being assigned to concepts after duplicating has been fixed.
20th December 2023
What's New
Global Project Navigation
A slick new UI enabling you to seamlessly move between Brief, Creative delivery and Review pages when you're head-down in project mode.
Briefing Enhancements
We've added In-line file uploading and AI writing tools to the rich text fields in the brief, boosting the level of information that can be conveyed through these fields and making it easier to do so.
Updates
Signed out users will see a new Sign in/sign up button in the page header, making it abundantly clear when you're signed out and therefore may not be able to access certain features.
Fixes
When duplicating a project or concept, SRC was assigning two heroes to a concept rather than the usual one as it should. This has now been resolved 🎉
Revision share link issues have been resolved.
Issues with editing revisions have been fixed.
12th December 2023
What's New
Shape Annotations
We've added this handy new feature to our ever-growing suite of revision tools. Adding onto the existing freeform annotation tool, we've introduced common shapes to use as well (boxes, lines and arrows) - with all of the same line weight and colour options you're used to.
Timestamp Ranges
...have also been added to our expanding revision suite! Got a revision that applies across a section of video rather than just a single point? Now you can set a start and end timestamp - nifty.
Updates
Showcase pages have now been sunset and removed from SRC.
Concept numbers have been added to the file information tab in the revision flow.
Various tweaks to functionality for Shuttlerock staff users.
16th November 2023
Fixes
We found some bugs and squashed them. That's all for today!
15th November 2023
Updates
Quickfix changes
We've expanded the scope of revisions that qualify for our quickfix service (~1 hour turnaround), which should result in ~25% of all revisions now qualifying for this. Forget fast-food, hello fast-revisions!
Internal updates
This release includes some updates and engine-tuning for our internal staff, primarily efficiency-increasing changes for our Production teams - time saved by us is time saved by all!
8th November 2023
What's New
Global Project Header and Project Information
We've streamlined and unified the interface in the review & revision experience, pulling in the same Project Header from the brief and delivery page that you know and love.
This change is two-part, with the relocation of details such as Concept Name and Concept Number, which are now housed in a new section under the "Information" tab in the sidebar - Project information.
For full details of what's changed and what's new, check out the news item here.
26th October 2023
Fixes
We've oiled some cogs, tightened some screws, and removed some old things to make way for shiny new ones! That's all, folks.
18th October 2023
What's New
Platform Overlays
See your creative in-situ ahead of time with Platform Overlays! These can be toggled on while reviewing and revising to see how your creative will look once set live.
The new Platform Overlays can be toggled on by themselves, or in combination with the existing Safezone overlays.
Revision Replies
You can now reply to revision comments! Uses could include responding to a question, discussing a revision or clarifying a comment.
"Shuttlerock Imagine" is now "Enhanced AI Imagery"
If you previously used Shuttlerock Imagine, you'll now see this referred to as "Enhanced AI Imagery".
Enhanced AI Imagery can be enabled/disabled for each brand in the respective brand profile under the "Asset Sources" question.
Minor terminology change in the Review & Revision flow
This change regards "reopening" revisions (previously referred to as "rejecting")
OLD - Reject / Rejected
NEW - Reopen / Reopened
Bug Fixes
Fixed an issue where annotations weren’t being displayed for selected revisions while in compare view.
Fixed an issue where revisions were causing creatives to scale up in size while in compare view.
Fixed an issue where only the two most recent versions of a creative could be compared.
13th October 2023
What's New
Brand Management
Manage your Brands and Brand Profiles directly in SRC.
For multi-brand accounts, brands and brand profiles can be managed on the new "Brands" page in the navigation menu.
For single-brand accounts, the brand profile can be managed on the new "Brand Profile" page in the navigation menu.
Other changes
An issue with saving in briefing that would sometimes occur when adding Copy Variations has been fixed!
Project and Brief Duplication options have been removed from action menu on the Project Tracker, as these have been available in the “New Project” flow for a while now.
To duplicate a project, click the “Duplicate Project” tile on the homepage or inside the “New Project” modal.
12th October 2023
What's New
Freeform Annotations
Draw freely anywhere on your creative or the surrounding canvas when annotating a revision.
Where previously the only option for annotating a piece of creative was to draw a box indicating the area of reference, now your artistic expression knows no bounds!
10th October 2023
What's New
Collaborators
Anyone who edits a brief will be automatically added to the project as a collaborator.
When a project doesn't have any collaborators yet, you'll see a "+" button cueing you to add some - share the love!
Briefing
Custom Dimensions formats can now be selected for any platform! If there's a format you need which we don't have a pre-set option for, now you can specify the dimensions you require.
Project Tracker
The "Approved" button in the navigation menu will now take you to the project tracker, automatically filtered to show all of your completed projects - nice!
Review & Revise
The button to show safezone overlays has moved to the top right-hand corner of the media canvas.
Safezone overlays are now available for supported* static formats!
*we're building out support for more formats over time, watch this space!
27th September 2023
What's New
Add supporting details to your copy with Messaging Notes! You can now include notes such as usage instructions, creative direction and extra details about your copy - Read all about them here
Ai Brief Regeneration - wanting a different interpretation of your input after generating a brief? Simply click regenerate for a fresh new offer! You can also edit your input before you regenerate if you'd like to try another approach.
Fixes
Sporadic issues with text fields in briefing - such as intermittent random cursor "jumping" and occasional inability to copy/paste - have been resolved! 🎉
After a temporary pause in availability, Shuttlerock Imagine customers can now enable this option in their briefs once again.