Summary
Feature Introduction: Variations (Beta) for modifying approved creative without re-briefing
Use Cases: Enhance performance, adapt to changing requirements, organize large campaigns
Key Benefits: Time-saving, improved flexibility, streamlined project management
How-to: Locate creative, click 'Create Variation', describe edits, submit & monitor request, review and approve
Beta Duration: 2 months (starting 22nd May, 2023) with updates based on feedback
Availability: License customers & projects briefed after February 1st, 2023
Pricing: No additional costs during Beta, possible changes post-Beta period
Variations (Beta)
We understand that adapting and iterating your creative content is crucial to staying ahead in the digital landscape. That's why we're excited to introduce the Variations feature (currently in Beta), designed to simplify the process of requesting variations.
With this feature, you can make changes or edits to your creative without having to re-brief a whole new project. It will be available as a limited trial for the next two months. Please note that it may change or be removed based on client feedback.
The Variations feature is designed to cater to various client needs, including:
Optimizing Creative Performance: Test new copy variations, call-to-actions, or swap out existing assets to enhance your creative performance.
Adapting to Changing Requirements: Quickly request variations on existing creative when project requirements change after approval.
Simplified Tracking: Easily keep track of all related creative in one project using the Variations feature, streamlining the management of large campaigns.
Delivery:
All projects requested by the Variations feature have a 3-day turnaround time.
Benefits:
The Variations feature offers several benefits:
1. Streamlined workflow: Bypass the re-briefing process, resulting in significant time reductions
2. Flexibility: Iterate and experiment with your creative content at any time after approval to test and improve performance
3. Organization: Keep all deliverables and their variations in one project
How to Utilize the Variations Feature:
To create a variation, follow these steps:
1. Locate the approved creative you wish to create a variation of in the ShuttlerockCloud platform
2. Click on the 'Create Variation' button
3. Provide a detailed description of the changes or edits you'd like to make
4. Submit your variation request
5. Monitor the progress of your variation request from the project dashboard
6. Review and approve the variation once it's completed
Conclusion:
The Variations feature (Beta) is an exciting addition to Shuttlerock's platform, designed to empower you to adapt your creative with ease.
As this feature is currently in Beta, it means there’s still room for improvement. To discover its full potential, we’d like to invite you to share feedback with us either by using the form below or with your Creative Solutions Manager.
We'd love to know:
Is there anything you’re missing?
Anything you’d like to change?
When would you prefer to use the Variations flow vs re-briefing a new project?
You can be blunt and critical - the more honest and detailed the feedback is, the better. We’d love to know how you’d use this feature to better understand any potential improvements we can make in the future.
Frequently Asked Questions:
1. How long will the Variations feature be in Beta?
The Variations feature will be in Beta for two months (starting 22nd May, 2023). During this time, we'll evaluate client feedback and usage patterns to make any changes.
2. Are there any limitations to the Variations feature during the Beta period?
The Variations feature is only available to License customers and to projects briefed in after February 1st, 2023.
3. Are there any costs associated with using the Variations feature during the Beta period?
During the Beta period, there are no additional costs for using the Variations feature. However, this may change after the Beta period ends, but we’ll let you know in advance of any potential additional costs.