We do not have any requirements on how you name your projects. The naming convention is purely for your internal tracking and project management purposes.
However, we suggest keeping the name of your project and concept similar if they are one and the same, since it makes them easily recognizable. On the other hand, if your project consists of multiple concepts, we recommend using a more general and overarching name that reflects what these different concepts are for. For instance;
Project with multiple concepts: Lowerfunnel_TikTok_Q1
Project with a single concept: FlavourLaunch_Pineapple
