Understanding your Shuttlerock brand profile is crucial for creating engaging and consistent campaigns. This guide briefly explains each field, highlighting the importance of a complete and updated brand profile for effective personalised briefs.
Section 1: Brand Identity
Brand Description: Provide a brief summary of your brand's core values, offerings, and culture, helping to shape the direction of campaigns.
Brand Personality: Describe your brand’s unique traits and characteristics. This will guide the tone of your advertising content and foster brand identity.
Website and Socials: Include your brand's website and social media profiles. This links your digital platforms, ensuring a seamless browsing experience for your customers.
Target Audiences: Here, define your key demographic. Consider factors like age, geographical location, and consumer habits. This data informs ad targeting to maximize campaign effectiveness.
Section 2: Brand Assets
Logos: Upload all available brand logos, including any inverted options for versatility and impact.
Brand Guidelines: This includes your brand’s visual identity, messaging guidelines, and core values, ensuring consistent communication across all platforms.
Creative References: Supply links or images that inspire your brand's creative direction, aiding in producing unique and engaging content.
Preferred AI Models: Indicate preferences for using specific AI providers for image, video, audio, and voice-over assets individually from a list of vetted and approved providers. This section can be edited by users who are assigned to top-level client accounts. Brand users will have read-only access.
Section 3: Brand Requirements
Mandatory and Legal Requirements: Include any legal requirements for your advertisements, such as disclaimers or regulatory details to ensure compliance.
Additional Notes: List any compulsory elements to be included in each campaign, such as taglines or USPs, to ensure all campaigns align with your brand's marketing strategy.
The success of advertising campaigns we create together starts with a complete and up-to-date brand profile. This ensures that project collaborators can confidently access comprehensive brand information in a simple and centralised way. Updating your profile as your brand evolves makes the briefing process smoother, speeds up ad creation and delivery, and ensures your brand communication is always consistent and on point.