At Shuttlerock, we are committed to empowering our clients with greater control over the creative processes that define their brands. With our latest updates, we are introducing essential functionalities that allow customers to dictate how generative AI is integrated into their projects while ensuring transparency in its usage.
What is Changing and Why?
We are introducing new controls for clients regarding the use of generative AI tools in creative production, responding to growing enterprise demand for oversight in AI technologies. Clients can specify whether to utilize AI providers, select their preferred vendors, and define the scope of AI usage within their projects. This ensures that creative practices align with their brand values and ethical standards, while offering flexibility to choose different AI providers for different asset types, such as image, video, audio, or voice-over.
Clients can opt-out completely should they wish to avoid AI involvement altogether; they can simply speak with the Shuttlerock team for assistance. Once opted in, preferences can be edited anytime via the brand profile.
Key Features of the New Controls:
Specifying AI Provider Preferences: Clients can indicate their preferences for using specific AI providers for image, video, audio and voice-over assets individually. Shuttlerock has a thorough and rigorous process to vet and approve AI providers, and we state our preferred AI provider.
Defining AI Usage Scope: In addition to specifying preferred AI vendors for different asset types, customers can go one step further by specific usecases, brand guidelines, around AI usage for content generation. For example, a customer can specify a specific AI provider for image assets, and go one step further to specify that only inanimate objects can be created or enhanced by AI. No human or animal subject to be created or enhanced using AI.
Visibility of AI Content Usage: As part of our commitment to transparency, clients will receive clear notifications whenever generative AI content is utilized in their creatives. Our studio teams will flag AI-generated content during delivery, ensuring visibility throughout the Delivery, Review, and Creative pages.
These updates underscore Shuttlerock's dedication to ethical AI practices while offering clients enhanced flexibility and control in creative production. By empowering our customers to manage how AI is used, we foster innovation while ensuring that brand integrity remains paramount.
For further details or assistance regarding these new features, please reach out to our support team or consult your brand profile for preference editing. Thank you for partnering with Shuttlerock as we navigate the future of AI-enhanced creativity together!