At Shuttlerock, we’re committed to giving clients meaningful control over the creative processes that shape their brands. As part of that commitment, our platform includes clear, configurable options that let customers decide how generative AI is used in their projects, while maintaining full transparency at every step.
How It Works
Clients have the ability to set parameters around the use of generative AI tools in creative production, reflecting the growing need for enterprise-level oversight and governance. Teams can choose whether AI is used at all, select preferred providers, and define exactly where AI fits within their workflow. This ensures that creative practices stay aligned with brand values and ethical standards, while still offering the flexibility to use different AI partners for different asset types - whether that’s image, video, audio, or voice-over.
Clients can also choose to opt out entirely if they prefer to avoid AI in their workflow - our team is always available to help set that up. And for those who opt in, AI preferences can be updated at any time directly within the brand profile.
Key Features of the New Controls:
1. Specifying AI Provider Preferences: Clients can indicate their preferences for using specific AI providers for image, video, audio and voice-over assets individually. Shuttlerock has a thorough and rigorous process to vet and approve AI providers, and we state our preferred AI provider.
2. Defining AI Usage Scope: In addition to specifying preferred AI vendors for different asset types, customers can go one step further by specific usecases, brand guidelines, around AI usage for content generation. For example, a customer can specify a specific AI provider for image assets, and go one step further to specify that only inanimate objects can be created or enhanced by AI. No human or animal subject to be created or enhanced using AI.
3. Visibility of AI Content Usage: As part of our commitment to transparency, clients will receive clear notifications whenever generative AI content is utilized in their creatives. Our studio teams will flag AI-generated content during delivery, ensuring visibility throughout the Delivery, Review, and Creative pages.
This approach reflects Shuttlerock’s ongoing commitment to ethical AI practices, giving clients the flexibility and control they need while keeping brand integrity front and centre. By allowing teams to manage how AI fits into their creative process, we’re supporting innovation in a way that feels safe, transparent, and aligned with their values.
If you ever need a hand reviewing or adjusting your AI preferences, our support team is here to help or consult your brand profile for preference editing. Thanks for partnering with Shuttlerock as we continue shaping the future of AI-enhanced creativity together!